Clarical Human in the loop.

Ship exactly what you intended.

You’re already using AI, or you’re about to. Clarical keeps your team on one honest brief, with human checkpoints before work ships.

It looks done. Stakeholders are happy. Nobody notices the intent was quietly rewritten until weeks later.

You hand an agent a brief that’s 90% there. It fills the rest with reasonable guesses. Polished deliverables, wrong substance underneath. In a policy pack, a launch narrative, a client deck, or a codebase: same pattern. We call that spec rot: intent drifts one confident assumption at a time, and leadership only sees it when it’s already live. Not weak models. A missing sign-off at the moments that matter.

Most teams aren’t AI-naive in 2026. They’re AI-active without governance: shadow use in inboxes, one function ahead of the rest, a burned pilot on pause, a board mandate with no sign-off model. Everyone still says go faster, automate more, trust the agent. The cheaper win is fewer rework cycles: one clear brief, a human sign-off before the work runs away.

Reference Clarical board for a sample Satellite Materials Marketplace initiative: compliance and media agent lanes, dependencies across columns, human gates before work ships.
Sample Clarical programme board, not a live client workspace; lanes, gates, and sign-off in one view.
Four-stage workflow: you set intent, plan together, agents run the work, you sign off before anything ships.
Bring your own agents. You sign off at the gate. The work runs in between.
Check once at the gate. Ship once with confidence. Keep intent true to what you agreed. Stay in charge of what gets delivered.
“I built Clarical to enforce verifiable guardrails, one honest brief, human sign-off at the gate, so AI drift is caught before it compounds.”
Alan Hemmings · Founder

Clarical was built by a solo founder to survive something much bigger, using the exact method these engagements teach, and what we ship between them. The real dogfood is a large Goblinfactory build we’d love to show here, not yet. You don’t need an engineering department. You need someone who can sign off intent.

How we start

We work with one team at a time on these engagements: full attention, not a cohort. Between engagements we build Clarical itself. Bring a live initiative where AI is already touching deliverables, or about to; we’ll agree how deep to go on a short fit call.

  • Ops-led organisation Programme or functional lead; AI in the workflow, nobody owns intent, sign-off is unclear.
  • Regulated or high-stakes SME Legal, compliance, or reputational risk where a confidently wrong deliverable is existential.
  • Studio or consultancy Client work where the brief was 90% there and the agent filled the rest.
  • SME engineering Product or engineering lead; same rot, different surface. Specs drifting, release slipping.

Drift check

~1 week · across your current initiative

£2k

from

Brief and backlog review, agent-lane map, drift readout. Ninety minutes with leadership before you commit more budget or timeline.

Leadership wants clarity before going further

Embedded build

~4-6 weeks · one critical workstream

£15k

from

We embed on the critical slice of a live initiative: client delivery or internal programme. Work it with you in your tools, hand you the method, exit.

Principal, programme lead, or studio: “run this with us”

Factory line

~6-12 weeks · full programme, whole team

£25k

from

We embed across the full programme with your team on intent, agent lanes, and gates for a live release. Checkpoints hold, momentum returns, you keep the line running after we exit.

Leadership: multiple lanes, multiple sign-off owners

Bring someone who can sign off intent. You’ll know whether it’s worth continuing before any starter ends.

Built for teams who can’t afford a wrong ship. Not for teams still waiting to try AI.

Let’s talk
Programme lead, functional head, or studio principal with a live initiative where AI is in the loop.