Ship exactly what you intended.
AI builds fast. Clarical keeps your team on one honest spec, with human checkpoints before work ships.
The tests pass. The demo looks great. Nobody notices the spec has been quietly rewritten until weeks later.
You hand it a brief that’s 90% there. It fills the rest with reasonable guesses. Green CI, happy stakeholders, wrong product underneath. We call that spec rot: the spec drifts one confident assumption at a time, and your client or your board only sees it when it’s already live. Not weak models. A missing pause at the moments that matter.
Everyone says go faster, automate more, trust the agent. If you’re under pressure to keep pace, that message lands. We think the cheaper win is fewer rework cycles: one clear spec, a human sign-off before the build runs away, long before delivery slips.
Clarical AI Flow
“I built Clarical because I kept doing the same thing: half-formed spec, confident AI answer, wave it through, chase the next idea. Same pattern hits a solo founder, a five-person team, or an engineering org that can’t afford another quiet miss. Clarical forces the pause: keep the human in the loop before the drift compounds.
Clarical was built by a solo founder to survive something much bigger, using the exact method it now offers you. The same discipline scales to a critical feature, a client delivery, or an engineering team that needs delivery back on one spec.
How we start
Hands-on, small cohort. Bring a live project and pick how deep you want us in the room.
- SME engineering team. CTO or Head of Engineering brings us in; AI in play, specs drifting, release slipping.
- Tiny product team. Two to five people on one thing that has to land.
- Small studio. Client work where shipping the wrong thing is reputational damage.
| Starter | Shape | What you’re buying | Typical fit | From |
|---|---|---|---|---|
| Drift check | ~1 week | We look at what you’re building now and show where the spec is already drifting, before you commit more budget or timeline. | Leadership wants clarity before going further | £2k |
| One gated cycle | ~2–3 weeks | One real feature through the flow with us beside you. You feel where to pause before it goes wrong. | Tiny team, one feature that can’t miss | £5k |
| Embedded build | ~4–6 weeks | We’re in the repo on the client-facing slice. Build it with you, hand you the method, exit. | Studio or tiny team, “build this with us” | £15k |
| Parachute in | ~6–12 weeks | Leadership brings us into a struggling team. One clear spec, checkpoints before work ships, momentum back, method transferred, exit. | SME team, CTO or Head of Engineering | £25k |
Bring a live project and someone who can sign off decisions. We’ll recommend a starter on a short fit call. You’ll know if this is worth continuing before the first engagement ends.
Hands-on, small cohort. Built for teams who can’t afford a wrong ship.